From TechRepublic:

Finding friends and meeting new ones could become even more important uses for global-positioning chips than getting from A to B as the technology spreads to cell phones in coming years.

Combined with mobile Internet access, the Global Positioning System is seen in the industry as adding a new dimension to social networking that could also have implications for the media business.

“GPS tells me that today, I’m sitting somewhere at 48 degrees north, 2 degrees east. Is that really that much value, if I know I’m sitting in Paris?” said Miles Flint, president of cell phone maker Sony Ericsson Mobile Communications.

But he sees that notion changing.

“One of the more compelling things that we might use every day is the integration of that information into knowing where my friends are,” he told the Reuters Global Technology, Media and Telecoms Summit in Paris this week.

GPS chips use satellites orbiting Earth to determine the exact position of the user. They are found in car navigation systems, which have surged in popularity in recent years, and the technology is now making the jump to mobile phones.

Once people can physically find friends and family members–as long as they want to be found–it can enhance the establishment of growing Internet social networks such as News Corp.’s MySpace.com.

“‘Your community’s in your pocket.’ I think that explains where we’re headed quite well,” Nokia Chief Executive Olli-Pekka Kallasvuo said earlier this month at a shareholders meeting.

Industry executives still disagree over how quickly satellite navigation will find its way into phones.

The chief executive of chipmaker CSR, John Scarisbrick, said at the summit that his company is expecting to see a quick uptake of GPS chips in phones as prices fall.

But Alain De Taeye, chief executive of digital-map supplier Tele Atlas, voiced doubts.

“I’m incredibly enthusiastic about the opportunities. However, the last time I was incredibly enthusiastic about the opportunities, it took 20 years to realize them,” De Taeye said.

“Market research predicts that 25 percent of phones in 2010 will have GPS. I would be a bit more cautious.”

Nokia is already betting on GPS-enabled phones, and most top handset suppliers are expected to come out with models soon, though Flint gave no date for when Sony Ericsson would start building GPS into its phones.

The first selling point for GPS phones is as a tool for users to find their way around, but many believe that social networking similar to that helped by sites such as MySpace, Facebook and Flickr is what will deliver mass appeal.

An Amsterdam, Netherlands, company recently acquired by small Finnish mobile-phone maker Benefon is currently building a social-networking application for GPS-enabled phones.

The service, branded “GyPSii,” will allow users to upload pictures, videos and sound clips recorded with their phones that are automatically encoded with the location where the picture was taken or the recording was made.

Users can see where their friends are, and see and search each other’s saved places.

The company’s founders, Dan Harple and Sam Critchley, believe that eventually, these place marks will grow into a database that will deliver more relevant search results because the company also records data on who submits what and when.

A 40-year-old man searching on a Wednesday evening for a place to meet friends for drinks, for example, might get different results than would a 16-year-old girl doing the same search on a Saturday night.

Sitting on board a canal boat in Amsterdam, Harple said the venture is not exactly of a scale likely to bring down Google.

“But we will deliver a different type of search results. We’re not just crawling the Web; content is being pushed from the ground up,” he said.

I’m presenting on this at WebDirections South in September. Should be an interesting few months.