Bones-In-Motion Get a training edge with personal feedback during your activity.
Effortlessly save your activities and share them with friends.
Very simple to use, BiM Active software turns a GPS phone into your personal fitness monitor.
This business model of LBS GPS services has a lot of potential!
Fitness, GPS, social network

From TechRepublic:
Finding friends and meeting new ones could become even more important uses for global-positioning chips than getting from A to B as the technology spreads to cell phones in coming years.
Combined with mobile Internet access, the Global Positioning System is seen in the industry as adding a new dimension to social networking that [...]

is a Palo Alto, CA based startup that has built a revolutionary “social mapping” service to change the way people use mobile phones to keep in touch with their friends. loopt uses GPS (and other location technology) to show you where your friends are by automatically updating maps on your mobile handset. loopt also lets [...]

Microsoft’s Frank Arrigo’s map. Seems to be powered by a company from Westen Australia, plugged into the Telstra services.

BlackBox is a company that specialises in location based technology, communication to and from field workers and telemetry applications. BlackBox was formed in 2002 by the four founders that collectively have significant experience in the areas of:
• [...]